Brand Guidelines — Five Springs

The Five Springs brand is curious, authentic, inclusive, and cool. It embraces the outdoors and new experiences. Consistent use of design elements ensures our identity is recognizable.

Logo

We have a suite of symbols that act as logos for our brand. They're all pulling inspiration from our love of the outdoors. Do not stretch, skew, or alter the spacing of any version of the logo for any reason.

Download Logos

Logo > Primary Logotype

This is our primary logotype. The inclusion of "Infused Bourbon" in this version ensures new audiences know what we offer.

Logo > Secondary Logotype

Use this logotype when the audience already knows what we offer. Or when it is surrounded by explanatory copy.

Symbols

This collection of badges are supporting graphics for our identity. They can be used interchangeably on gear, social media, ads, etc.

Colors

Our color palette is inspired by the flavors infused in our bourbon. It's vibrant and earthy. Be careful not to use too many colors in the same application. And be mindful of contrast.

Blood Orange

Pantone 7416
CMYK 0/69/65/0
RGB 234/104/84
Hex #EA6854

Gold

Pantone 4023
CMYK 10/21/62/5
RGB 211/179/103
Hex #D3B367

Dark Green

Pantone 4224
CMYK 64/42/69/60
RGB 63/72/57
Hex #3F4839

Sage

Pantone 2406
CMYK 48/18/43/8
RGB 128/157/136
Hex #809D88

Vanilla

Pantone 552
CMYK 24/4/1/0
RGB 184/209/220
Hex #B8D1DC

Parchment

Pantone 9064
CMYK 5/3/13/0
RGB 241/239/222
Hex #F1EFDE

Typography

Our typography is distinctly outdoors. El Camino, our headline font, feels loosely like the lettering you might see on trail signs. Use Apercu Pro in paragraphs or body copy to increase legibility. Avoid using more than three different El Camino font weights in a headline. Use the bold El Camino font if you want to add emphasis to words in headlines.